HSBC brings HK districts to life with collaborative mural art projects

HSBC has launched a citywide campaign featuring 18 mural art projects across Hong Kong, each reflecting the areas’ diverse and vibrant character while reinforcing the bank’s longstanding commitment to the community.

The initiative coincides with HSBC’s 160th anniversary and is part of its year-long celebratory campaign. Through a series of collaborations and initiatives, the bank aims to enrich local communities and foster deeper connections with Hong Kong’s dynamic art scene.

Titled “HSBC 18 districts mural stories”, HSBC has partnered with five local artists including AAFK (Anny and Felipe), Fever, Peck, and Sinic, to bring the distinctive identity of Hong Kong’s districts to life.

From a glow-in-the-dark mural capturing Central's lively nightlife to a Tai Hang masterpiece crafted with incense ash in tribute to the traditional fire dragon dance, and a Kowloon City mural inspired by local legends, the campaign transforms public spaces into living works of art. A key highlight is the creative incorporation of HSBC’s Chinese name, drawn from its vintage dollar bills of the 1880s. This blend of heritage and modern artistry reflects HSBC’s deep connection to Hong Kong while celebrating its rich cultural history.

Meanwhile, HSBC has launched a citywide mural hunt game to engage the public and boost visibility. From 25 June to 18 July, 200 lucky participants will be randomly selected to win a limited-edition 160th-anniversary Octopus card. To join, participants must take a photo with one of the murals, upload it to Instagram while tagging @hsbc_hk, follow HSBC HK’s Instagram page, and comment on the designated post with their favourite HSBC mural while tagging two friends.

To make art more accessible to the community, including people with visual impairments, HSBC has collaborated with the Arts with the Disabled Association Hong Kong (ADAHK) to create audio descriptions for all 18 murals. These provide an audio-described experience tailored for visually impaired audiences. Each mural features a label with a QR code linking to the audio descriptions that detail the visuals of each artwork.

Additionally, HSBC has partnered with NGO partners, such as the Hong Kong Blind Union, Dialogue in the Dark (HK) Foundation, and the Hong Kong Society for the Blind, to expand the campaign’s impact by distributing postcards featuring QR codes. In collaboration with The Hongkong Bank Foundation, special tours have been organised to give HBF beneficiaries an opportunity to experience these murals firsthand in an immersive and interactive way.

HSBC’s support of Hong Kong’s cultural landscape extends beyond the mural campaign, as the bank also serves as a major sponsor of the M+'s exhibition Canton modern: art and visual culture, 1900s–1970s. Opening on 28 June, the exhibition traces the evolution of Cantonese art and visual culture and its relationship with Hong Kong.

Luanne Lim, chief executive officer of HSBC Hong Kong, said, “HSBC has launched a year-long campaign titled '160 Years of Great Stories' to celebrate the anniversary. Through the mural project, we aim to make art accessible to everyone, inspiring pride in the community, and create meaningful connections for residents and visitors alike.”

MARKETING-INTERACTIVE has reached out to HSBC for more information. 

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