Hong Kong coffee concept Preface Coffee and Warner Music HK are teaming up to make your mornings a little more melodic.
From now through the end of November, Preface Coffee in Tin Hau will be taken over by the band HONNE, featuring art and music from the new six-track acoustic EP no song without you. Each drink on the menu is paired with a song on the album, with a special, data-infused twist: The "Pair Your Coffee With Music" campaign scrapes attributes from Spotify's API, namely danceability, energy and tempo, giving each coffee at the shop a complementary musical pairing.
It's another creative use of data from Preface Coffee, which was launched by Preface Coding as a way to integrate data and artificial intelligence into the coffee experience.
In addition to the pop up, Warner Music HK and Preface Coffee will also host HONNE music video coding events as a way to continue the technology company's mission of sharing and celebrating coding knowledge.