The Hoffman Agency wins Bosch’s PR in Hong Kong

The Hoffman Agency has been appointed as Bosch’s public relations agency in Hong Kong.The PR agency will develop communications initiatives that are specially crafted to boost Bosch as a leader in sustainability and home appliances in Hong Kong including product launches, social media campaigns and tie-ins with local lifestyle brand partners.“After a rigorous selection process, The Hoffman Agency stood out as the best partner to advance our story in the local market,” said Winnie Li, senior marketing executive of BSH Home Appliances Limited.“The team has demonstrated a deep understanding of our brand and convinced us that they have what it takes to elevate awareness of Bosch in Hong Kong.”Bosch is Europe’s leading household appliance brand. It offers premium quality, ease of operations and outstanding & advanced European-made-and engineered technology.“We’re brimming with excitement at the opportunity to work with Bosch, one of the most prestigious household appliance brands in the world,” said Jenny Chan, general manager of The Hoffman Agency Hong Kong.“Storytelling is in our genes and we will work closely together to make Bosch’s story a household legend in Hong Kong.”Source: press release