The Hong Kong Tourism Board (HKTB) has launched a new programme “Old Town Central”, which provides visitors with a different perspective when exploring Central and Sheung Wan with five themed walking routes.
The programme aims to repackage the rich elements of Central and Sheung Wan, including historical architecture, arts and culture, culinary treats and hidden gems, and promote these to visitors, international media and overseas trade partners through various channels to convince more visitors to explore this dynamic district.
The organisation will work with trade partners to promote guided tours focusing on the richness of Central, and local celebrities as well as long-time expats to introduce the district’s charms and hidden gems through PR campaigns and digital platforms.
Meanwhile, the Central-Mid-Levels escalator and walkway are transformed into a time-travel tunnel, shuttling people through old and contemporary Central.
HKTB Chairman Peter Lam said: “‘Old Town Central’ is an evergreen promotion programme and new elements will be added to it in the future. The HKTB plans to adopt this concept in other districts in Hong Kong, to encourage visitors to explore Hong Kong local culture.”
The “Old Town Central” programme covers a neighbourhood bounded by Wyndham Street to the east, Caine Road to the south, Possession Street to the west and Queen’s Road Central to the north, with Hollywood Road – one of the first roads built in the city – spanning through it.
In line with this initiative, the HKTB published 280,000 “Old Town Central” walking tour guide books, offering an in-depth guide of suggested routes and providing visitors with information on hidden gems in Central. The guide will be distributed at all HKTB visitor centres, and an online version will be available on its website.