HKT is opening online shopping to all.
The telecoms giant has launched a new online shopping platform, unifying HKT's various e-businesses — Club Like, 1O1O, csl, Netvigator and HKT Smart Living — under one umbrella.
The platform, Club Shopping, is available to anyone, not just the members, and already offers over 2,000 brands and an extensive range of products that span mobile, home goods, audio/visual, gaming and health and beauty. Until 31 December 2020, selected electronics products come with complimentary 12-month smart protection.
Although the platform is open to everyone, Club members are still eligible for benefits including Clubpoints, a new rebate programme, and an updated rewards catalogue with even more discounted items than before.
To promote Club Shopping, HKT has also rolled out a new televised ad campaign, “Shopping at The Club”, starring Jason Chan and his family, Shirley Sham and boy band ERROR.
“This unification will enhance customer experience by centralising all products offered by HKT in one place," said Alan Tsui, CEO of HKT’s loyalty, digital, and analytics.
"Customers will find a wide variety of electronics and gadgets along with an array of well-known local and global brands across multiple categories. We added ‘by HKT’ to The Club’s logo to reflect the fact that all products offered by The Club are authentic and supported by the company."