Hisense forms partnership with Paris Saint-Germain

Chinese consumer electronics and home appliances company Hisense has formed a partnership with French football club Paris Saint-Germain.

The multiple-year partnership will allow Hisense's brand and product ranges to be showcased in the club's stadium the Parc des Princes and around the world via broadcast, digital and social channels.

The partnership will also see Hisense provide a wide range of innovative products to the French powerhouse of football to support its needs across its various facilities, including its new training centre.

"We are excited to team up with Paris Saint-Germain. They have always pursued breakthroughs in technology and innovation in everything that they do, which coincides perfectly with Hisense's mission of pursuing scientific and technological innovation and bringing happiness to millions of families," said Alex Zhu, president of Hisense International.

This partnership builds on Hisense's continuous support for sports events through sponsorship of major competitions, including the partnership with the 2018 FIFA World Cup, UEFA Euro 2016, Formula One Red Bull racing and the Australian Open tennis tournament.

"We are delighted to welcome Hisense to the Paris Saint-Germain family. It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions," said Marc Armstrong, chief partnerships officer at Paris Saint-Germain.


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