Havas Worldwide Jakarta merges AdWork and Narendra

Havas Worldwide Jakarta is now one fully integrated creative and digital agency under the global Havas Worldwide banner. This was a move initiated by the two CEOs from AdWork and Narendra to combine clout and bring specialist disciplines and expertise under one roof.

According to the agency, the merger of the two subsidiaries into one Havas operation in Jakarta marks the next step of collaboration for above-the-line advertising (Havas Adwork) and belowthe-line promotion (Havas Worldwide/Narendra).

Matt Wiggers will take on the role as CEO of Havas Worldwide Jakarta; supporting him will be the newly appointed CFO, Mario Sugianto and Chairwoman, Amalia Prabowo. Following the merger, the agency will continue making combined investments with Havas Media in terms of data, CRM and digital solutions. There will be an on-going investment and commitment towards building more expertise in areas such as FieldForce and Promo Activation.

“We’re excited to announce this merger because it brings all of our talents and industry expertise under one roof. The combination of our successes in ATL and digital combined with one of the strongest Events, FieldForce and Promotional activation teams enables us to provide a powerful option for clients in Indonesia," said Matt Wiggers.

“The merger marks a strategic milestone and the continuation of our very successful transformation in Indonesia under a talented and promising management team made up of real experts in their individual fields,” added Levent Guenes, COO, Havas Worldwide Southeast Asia.