Currently serving as the agency’s group CMO UK & Europe, Barber’s new global role will task her with delivering new business best practices, tools, and expertise for key markets across the Havas Creative Agency network as well as for Arnold. She will also be coordinating closely with Havas Media and Havas Health & You. In addition, Barber will carry over some of her previous responsibilities, remaining based in the UK to personally oversee creative and media agencies in the UK Group.
Barber will report to Global CEO of Havas’ creative network, Chris Hirst, who was appointed to his own position in January of this year.
Hirst commented, “Fundamentally, there are really only two things the best businesses such as ours have to do better than the rest: win pitches and have happy clients. Everything else will follow. And Tracey’s got the former nailed. Her record in the UK speaks for itself, and I can’t think of anyone better to support our teams in delivering the same success across the rest of the world.”
Barber has been with Havas since 2014 - when she became CMO of customer engagement agency Havas helia - and has since worked in several roles in the network. These include UK group CMO and her aforementioned position of Group CMO UK & Europe. She has also worked on the client side at Lloyds Bank, and held senior positions across agencies Lowe Howard-Spink, Kitcatt Nohr Digitas and EHS 4D Group.
Speaking on the promotion, Barber said, “Unlike many agencies, Havas has a genuine point of difference through its Village structure and Meaningful Brands methodology. We have seen in the UK that a relentless focus on new business, and making every stage of the process better, has worked. We’ve had tremendous success since moving into our King’s Cross Village in the UK, winning not just a large number of accounts but also an increasing proportion of multi-discipline briefs, and there’s huge potential to roll these behaviours out across the network.”