Harley-Davidson Asia Pacific has appointed Ogilvy Public Relations Worldwide Singapore to support and develop brand communications for its regional headquarters.
Ogilvy PR’s scope of responsibility includes setting in place the communications platform for Harley-Davidson in the region. In addition, Ogilvy PR has also been tasked to generate visibility for the Model Year 2012 motorcycles that will be launched regionally in mid-October.
Harley-Davidson established its Asia Pacific headquarters in Singapore to be closer to its customers in China, India and other emerging markets.
Andrew Thomas, managing director of Ogilvy PR Worldwide Singapore and regional director for Southeast Asia said: “We are immensely pleased to be a part of Harley-Davidson’s expansion in the region. Harley-Davidson is a heritage brand that has a strong legacy and we hope to share the expertise to help create a riding culture in region that taps into new markets.”
Harley-Davidson appointed Bang PR for the opening of the Asia Pacific office earlier, also mentioning that it was looking to explore agency relations ahead of its expansion in the region.