Hang Seng Bank taps Kaho Hung and Panther Chan to promote credit card usage

Hang Seng Bank has launched a new campaign titled “150,000 ways to spend as cash - the smart way to spend", featuring Hong Kong singers Kaho Hung and Panther Chan in a series of thematic videos to promote credit card usage.

In a conversation with MARKETING-INTERACTIVE, a Hang Seng spokesperson said that the duo, known for their strong on-screen and off-screen chemistry as labelmates, brought a fresh and engaging energy to the campaign, resonating strongly with younger audiences.

The spokesperson added that the duo’s debut in the Hang Seng commercial has generated excitement, aligning with the campaign’s goal of encouraging customers to explore creative ways to use their +FUN Dollars - digital credits earned through Hang Seng credit card spending. Done in collaboration with creative agency BYFA, the first video was released in early June, with a second instalment scheduled for mid-June.

Running from 16 May to 15 July, the campaign is being promoted across outdoor locations and digital platforms, including YouTube and Instagram. It highlights how +FUN Dollars can be used like cash at over 150,000 online and offline merchants, including major travel websites and eCommerce platforms.

Additionally, Hang Seng has launched a series of offers and rewards to encourage spending with its credit cards, including up to an additional HK$1,200 in +FUN Dollars or 240,000 yuu points earned through dining, shopping and leisure activities.

Customers using eligible credit cards can enter the "Everyday air ticket lucky draw" to win free flights, while designated round-trip tickets on Trip.com are available for HK$888, payable with either Hang Seng credit cards or +FUN Dollars.

For Travel+ Visa Signature Card holders, the bank offers up to 7% +FUN Dollars rebate on foreign currency spending in popular destinations including Japan, South Korea, Thailand, Singapore and Australia. MMPOWER World Mastercard users can earn up to 5% +FUN Dollars rebate on online shopping transactions.

Rannie Lee, head of wealth and personal banking of Hang Seng Bank said: “Hang Seng Bank is dedicated to fulfilling customer needs. Our Travel+ Visa Signature Card and MMPOWER World Mastercard are distinctively positioned in the market, focusing on travel and online retail spending, respectively. To better enhance customers’ overseas and online shopping experience, we are launching this programme for customers to earn extra rewards, which can be redeemed as cash, thus allowing them to 'shop and earn’."

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The campaign also comes in line with the fact that most consumers (83%) in Hong Kong only hold credit cards as their sole type of consumption credit product, excluding them from the benefits of more purposeful and diverse borrowing in response to differing financial obligations and needs, according to recent findings from a TransUnion report.

“The study shows that Hong Kong is not nearly as mature a credit market as previously believed, with consumers tending to rely primarily on credit cards instead of adopting a broader range of consumption credit products to meet varied financial needs,” said Weihan Sun, principal of research and consulting for Asia Pacific at TransUnion. “However, a diverse set of credit solutions is available that enables consumers to manage their finances more efficiently – offering purpose-designed options tailored to specific purchases and repayment timeframes, while enhancing flexibility and reducing concentration risk on a single product, thereby strengthening financial resilience against unexpected shocks.”

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