Hakuhodo acquires Thai digital agency Winter Egency

Hakuhodo, Japanʼs second largest advertising company, has acquired shares in Thai digital agency Winter Egency(W/E). W/E is a prominent full-service digital agency that has grown steadily since its establishment in 2007. Boasting over 100 staff, it provides a wide array of services, from digital marketing strategy building to creative and content production, digital media planning and buying, and social media management, all in one stop.

With a diverse portfolio of local and global clients, W/E has previously collaborated with the Hakuhodo Group on several projects.

Eakchai Parichatikanon, CEO of W/E said, “We are very happy to be part of the Hakuhodo Group. I am convinced that combining Hakuhodo’s knowledge of digital advertising and data-driven marketing with our integrated planning and implementation expertise in the Thai market will enhance W/E’s solutions and drive real business impact for our clients. We will strengthen our partnership with Hakuhodo and work together to become a company that invents the future in Thailand.”

He added, “By welcoming W/E to the Hakuhodo Group, we will further strengthen our digital advertising capabilities in Thailand, a market undergoing remarkable growth in the digital business domain, as we strive to provide high quality services to all our clients.”