Japanese advertising and PR company Hakuhodo has acquired a majority stake in major Taiwanese agency group Growww Media.
The acquisition will further reinforce Hakuhodo's capabilities to provide integrated marketing in Taiwan, where many Japanese companies have a presence. The acquisition is also hoped to shore up the group's services in a wide range of domains besides advertising, including large event and exhibition planning and operation, the building of UX-heavy digital campaigns, and PR.
Hakuhodo believes that synergy between its existing operations and Growww's will contribute to the growth of its clients in Taiwan. Hakuhodo is gunning on matching its problem-solving capabilities that leverage creativity, consumer data, and digital and data marketing knowledge with Growww Media’s skills and track record to do so.
One note of interest is that after the acquisition, Growww Media’s five brands and the Hakuhodo Group’s existing companies in Taiwan will continue to be independent of each other, with no sharing of confidential client information between them.
“Becoming a member of the Hakuhodo Group is a very important step for the Growww Media Group. Growww Media can immediately benefit from the Hakuhodo Group’s global resources, including tools, research data, talent, and market knowledge to strengthen our client services. We are confident this partnership will contribute greatly to the growth of our group. This marks a new chapter for the Growww Media Group.”
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