Guinness has picked Golin Singapore to help drive its integrated communications across digital, PR and social for both Guinness Foreign Extra Stout and Guinness Draught. No time frame has been slated for the appointment.
“In Singapore, we’re seeing consumer habits and lifestyles rapidly evolve,” said Venus Teoh, head of marketing, Asia Pacific Breweries. She added that for a brand with such a rich history, it is important to find a balance between “staying true to the heritage and staying relevant to customers”.
“Golin will play a key role in telling our story the right way, through the right channels,” she added.
“Our unique G4 model enables relevant, insights-driven work: we are equipped with a dedicated creative team, digital strategists and media specialists,” said Simon Ruparelia, head of digital, Golin APAC.