m/SIX makes tie up for social media management

Facebook and Twitter ad management tool for global media agencies, Upcast Social, today announced its partnership with digital media agency m/SIX across APAC markets.  m/SIX will utilise Upcast’s paid social management tool to bring advanced Facebook and Twitter ad campaign management, in addition to benefiting from Upcast’s expertise gained from working with global brands and agencies."In our industry, success in scaling business often comes with the challenge of increased complexity. m/SIX has added 17 new clients across Asia Pacific, since we launched less than a year ago - and the one thing we knew from the outset is that we couldn’t afford the inefficiencies endemic in less progressive agencies. As such, we’re excited to announce our partnership with Upcast across APAC, whose exceptional programmatic social buying platform enables us to rapidly grow our business, while managing the pitfalls of progress," said Jamie Lewin, head of client services, Asia-Pacific, m/SIX."We’re extremely delighted to have partnered with m/SIX in the SEA region and excited about combining our technology with their expertise in social advertising. Upcast’s unique proprietary features and focus on SaaS makes our technology an ideal solution for leading agencies such as m/SIX," said Grant Muckle, managing partner, Upcast Social.