GroupM Singapore has launched its first apprenticeship programme, aimed at helping undergraduates understand the local and regional media landscape.
GroupM Singapore’s talent acquisition team worked closely with local tertiary institutions including NUS, NTU and SMU, to match students with GroupM’s subsidiaries.
Out of a pool of 550 applications, 27 students were selected for tenure between one to six months.
According to Gareth Ling, chief talent officer for GroupM Singapore, the talent acquisition team worked closely with the mentors to make sure the apprentices would have an immersive and educational stint.
“Several of the apprentices are working on specific projects while others are shadowing senior leaders within the organisation,” Ling said.
Lorraine Tan, talent acquisition lead for GroupM Singapore, said that the programme will be one of the many apprenticeship programmes that the company will continue to drive for the market.
She added,“It was very important to us that these students were not just getting coffee or working the photocopier – we really wanted them to understand and learn about the media business.”
“Having this at the GroupM level finds us to identify and track future media and digital talent who shows potential in this labour tight industry,” she said.