Thai developer and GREYnJ UNITED co-launch video, celebrate everyone's effort during pandemic

As the pandemic is surging in Southeast Asia, Thai property developer Ananda Development has released a short video to encourage the public amid the difficult times and uncertainties. 

The 45-second video Urban Hero, featuring rapper OG BOBBY, tells that people's everyday life might be difficult and uncertain during the pandemic, but everyone is also a real-life hero, managing the best they can under the circumstances. It also tells that how resilient they can be in extraordinary times and encourages people not to give up hope and stay optimistic.

"Every story can be inspiring, and this resonates with the concept of an ordinary hero. Everyone is a hero, especially in these times, and we are each the hero for our own story," said Asawin Phanichwatana, deputy chief creative officer of GREYnJ UNITED.

Credits:
Client: Ananda Development
Brand: Ananda
Senior VP corporate marketing and brand management: Phonganan Sookkasem

Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief creative officer: Jureeporn Thaidumrong
Chief executive officer: Kanaporn Hutcheson
Chief operation officer: Thipayachand Hasdin
Deputy chief creative officer: Asawin Phanichwatana
Creative director: Jesse Wong
General manager: Kanokkorn Seehapan
Group account director: Nantida Tansawai
Project management director: Kanoksak Kanchanachutha
Senior traffic coordinator: Juthamas Tantated

Production company: underDOC Film
Film director: Yossawat Sittiwong
Film producer: Songphon Jantharasom
Cinematographer: Yossawat Sittiwong, Tawanwad wanavit, Tanagon Tipprasert, Boonyanuch Kraithong
Production manager: Wannapa Tangbut
Editor: Ittiwat Poobandit
Post-production Company: Colon D
Colourist: Nitisard Prasatpohn
Sound studio: Mellowtunes
Music composer: Pokpong Jitdee, Yossawat Sittiwong
Sound engineer: Artit Vongmetta