Grey HK names dynamic duo to top jobs

Grey Hong Kong has promoted former general manager Desmond Chan (above left) and former ECD Keith Ho (above right) to take on the role of managing partners, with immediate effect.

Reporting to TH Peng, chairman and CEO of Grey Group Greater China, the two creative veterans will jointly take up the responsibility of managing the agency’s operations, leading key accounts such as HKTB, HSBC and Maxim’s Group, as well as developing new business collaboratively.

Ho also assumes the role of chief creative officer to further maintain and elevate the agency’s creative excellence.

“The creation of this duo team demonstrates the importance of Hong Kong market to Grey.  It is a very positive step for the future, allowing me to leverage our knowledge of the market and the talens across Greater China,” said Peng.

Both Chan and Ho joined the agency more than seven years ago where they won new businesses including the recently gained Wellcome and UA Finance accounts.

“I am confident that Keith and Desmond are the best men for the job.  Leaving aside their highly impressive backgrounds, both of them have proven their skills, their experience, and their value to Grey Group over and over again, and are entirely familiar with both our clients and our existing structures,” added Peng.


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