Grab, UNIQLO transform everyday Filipino 'Grab moments' into wearable summer designs

Grab Philippines has partnered with UNIQLO to launch a limited-edition UTme! collection that transforms everyday Filipino “Grab moments” into wearable summer designs, marking the first collaboration between a superapp and UNIQLO’s customisation platform in the country.

Titled “Blueprint for a 5-Star Summer,” the collection reimagines familiar experiences from the Grab ecosystem - from food cravings and deliveries to ride bookings and spontaneous barkada plans - as blueprint-inspired graphics printed on T-shirts and tote bags.

The collection is now available at select UNIQLO Printer Stores across the Philippines. Designed around the routines and behaviours that have become part of everyday Filipino life, the collaboration blends digital experiences with fashion, turning common app interactions into wearable expressions of modern summer culture.

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Everyday moments, redesigned as technical blueprints

The collection adopts a blueprint-inspired visual language, presenting Grab experiences as technical diagrams filled with witty Filipino annotations. Each design captures small but recognisable rituals in daily life, from late-night cravings to last-minute ride coordination.

Key pieces in the lineup include “GUTOM NA AKO: A Technical Breakdown,” which celebrates the universal urge to order a well-earned treat, complete with playful notes such as “Dasurb ko ’to.”

Another design, “PA-GRAB MO NA YAN: A Technical Study,” illustrates the behind-the-scenes coordination of successful deliveries, while “A GUIDE TO BOOKING A CHILL RIDE” maps out how features such as Group Ride support spontaneous group outings.

Finally, “THE INNER WORKINGS OF NAG-PA GRAB AKO” turns the familiar moment of meeting a rider or delivery partner at the gate into a stylised schematic.

Together, the designs position everyday app interactions as something both functional and emotionally familiar - an archive of modern Filipino summer life.

Ride perks tied to the experience

Customers can print the designs on T-shirts and tote bags at participating UNIQLO Printer Stores, including flagship and roadside locations such as UNIQLO Manila Global Flagship Store, Mall of Asia, BGC High Street, Greenhills, Nuvali Sta. Rosa Roadside Store, Ayala Centre Cebu, and Davao Roadside Store.

The experience is designed to be highly customisable, allowing shoppers to turn selected “Grab moments” into personalised fashion items on demand.

To extend the campaign beyond retail, Grab is also offering users discounted rides to and from selected UNIQLO stores nationwide.

The promotion gives users 10% off rides, capped at 30 pesos (US$0.49) per trip, with no minimum fare requirement. Customers can redeem the offer up to four times per month, or up to 36 times throughout the campaign period.

The ride promotion runs from 10 April 2026 to 27 February 2027, excluding the UNIQLO Thank You Festival.

The “Blueprint for a 5-Star Summer” collection will be released in two phases, with Phase 1 available until 30 September 2026. Customers can view the full design catalogue and participating stores via UNIQLO’s official UTme! platform.

Step into PR Asia Philippines 2026 on 9 September in Manila, where communications leaders will unpack the realities of trust, nationalism, misinformation, and polarisation shaping the country’s evolving narrative landscape.

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