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Grab ties up with Indonesia’s tourism ministry in co-branding push

Grab has partnered with the Indonesia Tourism Ministry to help bolster tourism development and aid in hitting the government’s target of hitting 20 million foreign travellers in 2019. According to The Jakarta Post, the partnership will see Grab co-branding with the ministry’s Wonderful Indonesia campaign.

A new transportation service called GrabCar Rent Wonderful Indonesia will be made available, which allows car rental. Another is GrabCar Plus Wonderful Indonesia which features five-star rated drivers and looks to help tourists explore the nation.

Grab will also offer tourist information and promotions in its smartphone mobile application as part of the partnership. Other features include restaurant recommendations, including those available on its GrabFood service.

Grab will also be introducing a translation function which allows travellers to better communicate on the app for its Grab Chat feature across its various services. Future features will see Grab recommending tourist destinations for customers.

Marketing Interactive has reached out to Grab for comment.

Earlier this year, Grab signed a transportation sector partnership with Primer Koperasi Angkatan Udara (PRIMKOPAU). The partnership looks to facilitate passengers who arrive in Husein Sastranegara International Airport, Bandung. This allows them to continue their travel journey by visiting Grab’s official pickup point and directly book transport services through GrabCar.

It also expanded its food delivery service, GrabFood, to three new Indonesia cities, Yogyakarta, Semarang and Palembang. This makes the service available in nine cities nationwide with over 30,000 merchants.

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