Grab Malaysia has appointed Farris Baharom as head of brand and marketing services, reporting to country marketing head Hassan Alsagoff. In his new role, Baharom (pictured) will oversee the brand, marketing operations, and social teams to develop and execute brand strategies geared towards driving Grab's contribution towards Malaysia.
Together with his team, Baharom will be working on shaping and delivering a multi-channel strategy that drives brand love and loyalty among Malaysian users. Additionally, he looks forward to growing the team and talent pool to support the brand vision.
"I’m excited to be part of Grab’s journey, and look forward to sharing my experience and passion of creating effective and memorable brand strategies to help accelerate Grab as one of Malaysia's most respected and loved brands," Baharom said.
He added that as a homegrown tech platform, Grab is no stranger to the Malaysian community and has been creating a positive impact. "By further growing a team of talented individuals, I look forward to serving our ecosystem of partners and users, by adopting a hyper-localised approach in communicating our efforts and engaging with them," he added.
Baharom was previously based in Jakarta as head of planning at iris Worldwide for more than three years. He has a wealth of experience in the agency field, having worked at Naga DDB Malaysia as data, insights and strategy director; Ogilvy and J. Walter Thompson (now known as Wunderman Thompson) as planner; and Euro RSCG as associate account director. He also spent close to a year at mobile advertising portal Wrapla, helming the role of chief operations officer, according to his LinkedIn.
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