Google Shopping Ads launches in SEA to close gap between search and purchase

Google is launching Google Shopping Ads. The ads show in Search results alongside standard text ads and include product images and other useful product information generated by automated feeds managed by retailers.

Google Shopping Ads help shoppers find the products they're searching for and quickly connect with the merchants who sell those products. Shoppers will see them alongside Google Search results on, whether they’re searching for “bluetooth speakers”, “baby shoes”, “red dress” or “cny hamper”. Whatever shoppers are looking for, Shopping Ads help them find exactly the one they’re looking for — and easily connect with a retailer who sells it.

Retailers can use Google Shopping Ads to promote the products they sell, boost traffic to their website or local store, and find better qualified leads by putting product images, prices, and their business name in front of people searching on Google. Like search ads, advertisers only pay when people click through to a website.

Brands already using the new initiative include Decathlon Singapore,, Qoo10 and Zalora Singapore.

Joanna Flint, country director for Google Singapore said, “As we all know, Singaporeans love shopping with over half (53%) of the population using the Internet to compare products, prices or features to help make purchase decisions. We know that this type of research can take time, so that’s why we wanted to help streamline the process for Singaporean shoppers by rolling out Google Shopping Ads in Singapore.”

Decathlon Singapore's  Clarence Chew, CMO said:  “We have seen phenomenal success with Google Shopping Ads in Australia; they drove thousands of dollars in sales for us in 2016. Given that we already have a highly engaged customer base in Singapore, we look forward to expanding our presence in the region. Decathlon aspires to provide a seamless Omnichannel customer experience and Google Shopping helps complement our Omni-channel strategy. We work with CrescoData as our Google Shopping feed partner in both Australia and Singapore. Working with a feed partner ensures our products, price and stock are up to date and optimised for maximum sales.”

Zalora Singapore's Tito Costa, CMO added, “Google’s shopping ads allows consumers in Singapore to find exactly what they are looking for within Zalora’s extensive collection of local and international fashion brands. This allows us to better deliver our promise to help online shoppers on their search for the perfect outfit and give them the best online shopping experience possible.”