Good People Network promotes Swastika Rahmadani to executive creative director

Good People Network Indonesia, part of the GOODSTUPH Thailand network, has promoted Swastika Rahmadani (pictured) to executive creative director, following a year marked by creative momentum and industry recognition for the Jakarta office.

The promotion comes after a standout period in which Rahmadani helped elevate the agency’s creative reputation across entertainment, finance and FMCG categories, while embedding a culture-first philosophy into its work. Central to that achievement was Netflix’s ‘Reza Lagi’ campaign, which emerged as a viral hit.

“This year was about trusting culture and trusting people,” said Rahmadani. “We pushed ourselves to make work that felt honest to Indonesia and I’m proud of the team for showing what’s possible when you back ideas and back each other.”

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Beyond entertainment, Rahmadani also led creative work for Chiki and Emina, two new brand relationships for the agency in 2025. These wins helped broaden Good People Network Indonesia’s creative footprint into FMCG and beauty, reinforcing its position as a culturally fluent agency with cross-category ambition.

“Swastika has an instinct for culture and a deep respect for craft,” said Jeremy Chia, co-CEO and co-CCO of GOODSTUPH Thailand. “She pushes the work, backs her team, and knows when an idea needs to be louder - or when it needs to be left alone. This promotion simply formalises the leadership role she’s already been playing.”

In her new role as executive creative director, Rahmadani will continue to lead the creative vision for Indonesia while strengthening collaboration across the GOODSTUPH Southeast Asia network, as the group deepens its focus on culturally resonant work that sits at the intersection of entertainment, brands and technology.

Rahmadani brings extensive experience in the advertising industry, including agency experience at MullenLowe and Romp.

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