Interpublic Group (IPG) agency Golin has promoted its Singapore ECD Shouvik Prasanna Mukherjee (pictured) to chief creative officer for the Asia Pacific region. The agency said he will champion Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region in this newly created role. Based in Singapore, Mukherjee reports to Darren Burns, president, Asia Pacific. In addition to his chief creative officer role, Mukherjee will continue to lead the data, analytics and content team in Singapore that he was overseeing in his previous role.
Mukherjee brings over 16 years of experience across advertising and public relations disciplines to this role and is a sought after thought leader, according to the agency. Mukherjee has conceptualised and executed campaigns for Golin clients such as Guinness, Heineken, McDonald’s, Magnum, Nespresso, Panasonic, Porsche and Twitter since joining the agency in 2011. Golin said that his first charge will be to “shape and grow a world-class creative team across the agency’s markets in Asia Pacific to deliver ideas that earn attention, build businesses and deliver exceptional client results”.
Mukherjee will oversee the firm’s conceptual creators, graphic designers and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.
According to Golin’s spokesperson, the agency created Mukherjee’s new role as it wanted to up its ante on creative and also dial it up in Asia. The spokesperson also added that the purpose of creating this new role was to “accelerate the growth of a world-class creative team across the agency’s markets in Asia to deliver ideas that earn attention, build businesses and deliver exceptional client results”.
On his new appointment, Burns added that Mukherjee will “bring unparalleled energy and passion to drive growth by focusing on regional collaboration and earned-first creative ideas.”
“Ideas that earn attention work anywhere. Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas,” said Mukherjee. Mukherjee has been with Golin since 2011 and has played a key role in building out the firm’s creative capabilities – especially around design, content creation and branding. Prior to his role with Golin, Mukherjee also worked with agencies such as Rice Communications and MSL.
Golin’s spokesperson also shared with MARKETING-INTERACTIVE that Disney+ was one of its new clients that came on board this year, and it also extended its partnership with Unilever Employer Branding for seven and a half years. Meanwhile, on a more global scale, Golin expanded its China operations by launching an integrated marketing communications offering led by Zita Wang last week. Rooted in data intelligence and designed to create cultural movements that drive brand conversion along the customer journey, the new offering underlines Golin’s commitment to enhancing digital services in this area.
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