Golin Singapore has added creative content agency, Hurrah Productions to its Asia-based office. Hurrah’s staff and clients will become part of Golin Singapore, further elevating the agency’s visual storytelling capabilities. Hurrah Productions founder James Rotheram will hold the title of executive director in Golin. Marketing has asked further comments on the deal and if it is an acquisition or partnership.
This comes in line with Golin’s creation of a Digital, Analytics and Creative (DAC) team in Singapore, a move to develop "braver creatives fueled by deeper insights" across its regional portfolio of clients. Hurrah Productions portfolio includes local, regional and global brands such as Netflix, Aston Martin, UD Trucks and Jetstar. Tarun Deo, managing director Singapore and Southeast Asia, Golin said that visual storytelling will be an integral part of PR, be it in short or long term content for social or broadcast.
“With Hurrah Productions’ strong reputation in the industry, keen eye for creative detail and amazing culture, I believe they will be a fantastic addition to the Golin Singapore team, as we continue to be the nice guys who kick ass," he added.
“We’ve come a long way since we started 10 years ago, in an industry that has changed beyond recognition. Bringing our offering alongside Golin’s in earned and owned media is an exciting prospect and we think we have something very special to offer brands. We are excited to see where our work will take us, with the new lens of Golin and the wider Interpublic Group (IPG) network over us," Rotheram said
Shouvik Prasanna Mukherjee, executive creative director, Golin Singapore said that its DAC team was an experiment seeded 18 months ago as a foundation for an "integrated and progressive" approach to PR. According to Mukherjee, the "symbiotic" relationship between digital marketing, analytics and creatives made the experiment a success.
Most recently, Golin rolled out a brand affiliate office in Malaysia named Rantau Golin in partnership with independent PR consultancy Rantau, adding on to its Southeast Asia network in Singapore and Jakarta.