INVNT appoints Sarah Bailey as APAC executive creative director

INVNT has appointed Sarah Bailey as executive creative director for the Asia Pacific region, promoting her from senior creative director as the agency continues to scale its APAC operations.

Based in Singapore, Bailey will lead INVNT’s regional creative team, overseeing creative strategy and delivery across physical, digital and hybrid brand experiences.

Bailey has been with INVNT during its expansion across Asia Pacific and has played a central role in developing culture-led experiential work for global clients including Rolls-Royce, Lamborghini and Emirates. Her remit has spanned large-scale live experiences, digital innovation and integrated brand storytelling.

INVNT APAC managing director Laura Roberts said the appointment reflects Bailey’s leadership and contribution to the agency’s creative growth in the region.

“Sarah has been instrumental in shaping the creative direction of our APAC business,” Roberts said. “Her promotion reflects the role she’s played in building a diverse, ambitious creative team and pushing the work forward.”

Bailey’s career spans more than 20 years across experiential strategy, cultural programming, luxury hospitality and digital innovation. She has been based in Singapore during INVNT’s regional expansion and has worked to integrate arts, entertainment and emerging technology into brand experiences.

Bailey said the role presents an opportunity to deepen INVNT’s focus on creativity with cultural relevance across APAC.

“APAC audiences expect authenticity and originality,” she said. “My focus is on helping brands tell stories that connect meaningfully and create impact.”

Bailey was named one of the industry’s “Women to Watch” in 2023 and recognised in a “40 Under 40” list. She is also involved in mentoring emerging creative talent across the region.