Gojek Indonesia launches on-demand video streaming service GoPlay

Mobile service platform Gojek has launched GoPlay, an on-demand video streaming service for Indonesian consumers. Users will gain access to hundreds of films and television shows exclusive to the platform, including a wide range of local content.

According to a press release, the platform is also producing new and exclusive content known as GoPlay Originals, in partnership with Indonesian production houses such as BASE Entertainment, Kalyana Shira Films, and Wahana Kreator. GoPlay aims to provide an avenue for local filmmakers to showcase their work and widen their audience base.

Available for download by Gojek consumers across Indonesia, GoPlay offers two plans at launch - a basic plan (IDR 89,000 per month) with unlimited access and a bundle plan (IDR 99,000 per month) that comes with GoFood delivery vouchers worth IDR 600,000.

Gojek co-founder Kevin Aluwi said the launch of GoPlay marks the company's latest effort to better meet the needs and wants of its consumers, having evolved from a ride-hailing and logistics company to a multi-service technology platform for Southeast Asia. “GoPlay aims to be the bridge between millions of mobile audiences and the country’s growing entertainment industry. We hope to continue empowering homegrown talent with greater growth opportunities, while creating better experiences for consumers across the country," he added.

There are currently three new shows being produced as part of a larger GoPlay Originals lineup: Saiyo Sakato with Salman Aristo and Gina S. Noer as the showrunners, Tunnel by producers Shanty Harmayn and Tanya Yuson, and a local adaptation of the Gossip Girl series by director Nia Dinata.

GoPlay CEO Edy Sulistyo shared that access to local content has still been limited in Indonesia, especially for consumers living outside of urban areas, and GoPlay seeks to address that. He said working with Indonesia’s leading filmmakers and production houses to feature their best work and develop new content will provide consumers with more choices for entertainment, and local content creators with greater opportunities.

The move by Gojek comes after Grab added on video content on its platform for its consumers in Indonesia in February this year. Grab partnered video-on-demand service HOOQ to offer users Indonesian, Asian, and Hollywood titles, as well as original series and free-to-view channels. The new “Video” tile on the mobile app was later rolled out in Singapore, the Philippines and Thailand as well.

[Digital Marketing Asia Conference is returning for a fourth year in Jakarta this October! Join us on 22-23 October as we hear from the greatest minds on how you can ably navigate the ever-changing digital marketing landscape and stay ahead of the game. Secure your seats today.]

Read more:
Beyond engagement: Gojek marketer on quality reach and learning from influencers
Gojek Indonesia caters to travellers and gamers with GoCar Instant and GoGames
Gojek Indonesia SVP of creative and ECD VJ Anand exits
Gojek names new group CMO, beefs up global marketing team