The ARMANI BOX includes a "sensorial and playful immersion" in Giorgio Armani beauty’s universe, as such visitors can discover product exclusives and personalise products with engraving. During the launch event, the brand invited influencers from Thailand and China.
The ARMANI BOX BANGKOK is fronted with a gorilla, named Uri. It created by Italian artist Marcantonio Raimondi Malerba, and the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan.
In a statement, the company said that the ARMANI BOX experience allows the visitor to become a movie star with a series of details to explore. These ranges from the Walk of Fame digital handprint, to the backstage makeup stations, as well as a red carpet indicating the way. Visitors are also able to film their very own screen test, entering a director’s booth and playing with their emotions. The portrait photos and videos will be available to keep, share and post online.