Shangri-La concludes global media pitch

Shangri-La has appointed Publicis Media to handle its integrated strategic media buying and planning duties for its subsidiary brands globally, MARKETING-INTERACTIVE understands. 

This follows a competitive pitch earlier this year, and Publicis was chosen due to its exceptional track record in delivering innovative media solutions and its deep understanding of the global market dynamics.

Under the new contract which is for two years, Publicis was tasked at handling the media and buying responsibilities across all markets for the brand. 

The appointment comes on the heels of the Group’s latest development: the opening of Shangri-La Hongqiao Airport and Traders Hongqiao Airport, Shanghai — a dual-branded property located at the heart of the city’s Hongqiao transportation hub.

As Shangri-La’s fifth hotel project in Shanghai, the new opening reflects the Group’s continued expansion in the city through a dual-brand strategy, while reinforcing Shanghai’s role as a hub for international exchange.

The launch also marks the global debut of the Group’s refreshed Traders brand — a forward-looking concept that blends technology with thoughtful service to cater to today’s business travelers.

These developments come amid strong financial performance. For the first half of 2025, Shangri-La reported consolidated revenue of US$1,056.1 million, a 0.7% increase compared to US$1,049.1 million in the same period last year.

Commenting on the interim results, Shangri-La Group's chairman and chief executive officer, Hui Kuok, said, "Our performance shows our resilience despite the uncertainties in the global economy."

"Our solid and diversified asset base allows us to weather the challenges and our dynamic team across our core markets drove our business performance through innovation and operational efficiencies. In launching our latest brand Shangri-La Signatures in Hangzhou we demonstrate our strong belief in Chinese consumers and our focus on growing new customers," she added.

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