Garuda Indonesia reportedly removes logo from Sriwijaya Air to 'protect' reputation

Indonesian national carrier Garuda Indonesia has withdrawn its logo from local airline Sriwijaya Air amidst an ongoing dispute in the partnership.

According to The Jakarta Post, a Garuda Indonesia spokesperson said that Sriwijaya Air has not kept up its standards and the removal of the airline's logo from flights operated by Sriwijaya Air is to ultimately "protect" the Garuda Indonesia brand. The article also quoted a spokesperson stating that this move enabled the airlines to assess its partnership overall. Marketing Interactive has reached out to Garuda Indonesia for comment.

The Garuda Indonesia group has a stake on Sriwijaya and NAM Air, through subsidiary Citilink. The agreement was inked last year in November as a means to increase its share of the country's civil aviation market to 51%.

Meanwhile, the airline has also recently been switching up its tactics. In July, it switched flight attendants’ uniform to traditional kebayas on a special flight service titled “Kebaya Pertiwi Special Flight”. The kebaya, designed by renowned designer Anne Avantie, is said to signify the airline’s appreciation for Indonesia’s cultural heritages.

It also topped the list for the brand that Indonesians would be proudest to work for, according to rankings from YouGov BrandIndex reveal. With a score of 73.3, the national carrier tops the list for the second year in a row. Overall, local brands have a strong presence, taking up half of the top 10 spots.