Fluid and Protocol to help bridge China and Australia markets

Fluid has struck up a partnership with Protocol Global Consulting, a Sydney based company, to better serve Australian brands looking to enter China as well as help Chinese companies attract consumers in Australia.

The two partners will combine their skills to facilitate access into and out of the China and Australian market.

"We're really looking forward to working with Protocol and positioning our partnership as a catalyst for creating more valuable connections between these two markets," said Fluid CEO Guy Parsonage.

Protocol CEO Adrienne Bateup-Carlson added that the two companies share a commitment to unlocking opportunities in the region.

"We're delighted to be partnering with such an innovative and insightful agency such as Fluid," she added.