Fitness First has appointed Maxus Singapore as its media agency.
Maxus Singapore has confirmed the win to Singapore. The appointment is for the Singapore market and Maxus will be handling all aspects of media planning and buying for the brand. The agency will also focus on performance marketing on leads generation. No time frame has been slated on the account win.
The appointment comes following a closed door evaluation of agencies. The incumbent on the account is Havas Media.
“We are pleased to be appointed by Fitness First and it’s a strategic partnership where we are focused on performance marketing with specific KPIs. It bodes well with us at Maxus with our global vision of leaning into change for all our clients and we are driving the digital thrust to achieve targets set with ownership on our end,” said Desh Balakrishnan, managing director of Maxus Communications.