Far East Organisation hands part of media duties to PHD

Media and communications agency PHD Singapore has picked up media planning and buying duties for private property developer Far East Organization's various business units, including residential, office, hospitality, retail, and F&B.

The appointment follows a close-door pitch exercise.

The scope of work for PHD focuses on advertising support in the print classified section for Far East Organisation's sales & recurring businesses. In addition, this new partnership will include local creative agency, Idea Lab.

The rest of the duties continue to remain with Starcom.

Ang Wan-Gyn, managing director, PHD Singapore, said: "We are delighted and extremely excited to be partnering with one of Asia’s largest propertybrands, and committed to delivering greater results for their business.”

The appointment is effective January next year.