FairPrice Group (FPG) Media has partnered with Stellar Ace, previously known as SMRT media, to offer omnichannel media inventory to advertisers. Stellar Ace and FPG Media partnership brings a connected ecosystem covering commute-street-dine-shop-mobile digital network across thousands of digital screens across train stations, bus interchanges, to supermarkets, convenience stores, to food courts in malls, coffee shops in heartlands, direct mobile consumer engagement through WINK+ and unique destinations such as Lau Pa Sat, together with the fast-growing FairPrice Online eCommerce platform.
Jeslyn Tan, vice president of Stellar Ace said, “We are thrilled about this partnership with FPG Media. We thank Disney+ and Dettol, as first-mover advertisers on these bundled platforms. The full suite of assets which we are now representing, brings together perfectly our very own Travel-Eat-Shop-Play ecosystem creating a strong audience top of mind recall across their daily touchpoints. We now offer a comprehensive O2O solution, led by measured data insights, and the ability to curate cross-asset creative ideas for our clients.”
Vivek Kumar, director of strategic marketing and omnichannel monetisation at the FairPrice Group said, “FairPrice Group aims to be a trusted and preferred provider of everything food as we continually look at ways to deliver a better customer experience to our shoppers and diners. Stellar Ace is a trusted partner for us to bring greater innovative, and holistic, omnichannel media solutions, backed by our unique data capabilities, to advertisers.
Advertising investment has steadily grown in retail media. A study conducted by Forrester Consulting in 2020 indicated that retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators. As the Digital Shelf Institute has noted in its recently published report, in addition to this immediate sales growth, brands also enjoy the ROI ripple effects of this media investment across other valuable KPIs such as social validation and repeat rate.
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