Facebook tells users in detail why they are being targeted by ads

Facebook is now showing users more specifics on how they are targeted by ads as well as the way advertisers are using their information. The updates for “Why am I seeing this ad?” and Ad Preferences tools, which were introduced over four years ago, have been made to improve users' understanding and navigation.

The move, according to a blog post by Facebook product manager Sreethu Thulasi, come after the company received feedback about those areas. "Whether you’re new to Facebook or have been using it for years, you should be able to easily understand and adjust how your information influences the ads you see," she said.

Under “Why am I seeing this ad?”, users can now view more detailed targeting, including the interests or categories that matched you with a specific ad. It seeks to provide clarity on the source of the information such as where that information came from, such as the website that was visited or a Facebook page that was liked. The platform will also highlight controls that users can tap on to easily adjust their experience. Previously, the function only highlighted one or two of the most relevant reasons, such as demographic information or that you may have visited a website.

Additionally, Facebook has also added two sections on Ad Preferences to show users more about businesses that upload lists with their information, such as an email address or phone number. In one of the tabs, users can view businesses who uploaded a list with their information and advertised to it. It includes advertisers who used that list to run at least one ad in the past seven days.

The other tab, which documents businesses who uploaded and shared a list with their information, aims to help users understand the third parties and businesses that have done so. In the section, users can see the business that initially uploaded a list, along with any advertiser who used that list to serve them an ad within the last 90 days.

According to Facebook, it will continue to make ads more transparent and easier to control for its users.

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