Extrajoss powers up Borneo FC, driving 'Laki buktikan' into Super League season

Indonesian energy drink brand Extrajoss has announced a renewed multi-year sponsorship with Borneo FC, solidifying its support for the 2026 season and continuing a partnership that began in 2021. The announcement was made at the Borneo FC Training Centre, highlighting Extrajoss’ ongoing investment in the growth of national football and youth development.

Febrian Adiputra, head of energy and sport nutrition category at Extrajoss, emphasised the ambition underpinning the collaboration. “Through this long-term collaboration, Extrajoss wants to continue to accompany Borneo FC, spread positive energy, and make a tangible contribution to the progress of Indonesian football. We hope every match becomes a momentum to bring extra energy to the Pesut Etam,” he said.

The partnership also strengthens Extrajoss’ connection with regions that have consistently supported the brand. The collaboration embodies Extrajoss’ “Laki buktikan” spirit, promoting courage, consistency, and hard work - values that resonate with Borneo FC’s “Manyala” ethos, displayed in every match through maximum performance and fighting spirit.

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Borneo FC has maintained competitive performance both domestically and internationally. Representing Indonesia in the 2024/2025 ASEAN Club Championship, the club secured a 3-0 victory over Lion City Sailors in Group B, gaining valuable international experience. Domestically, Borneo FC finished the season fifth in the standings, amassing 56 points from 34 matches.

Looking ahead, Borneo FC Samarinda assistant manager Farid Abubakar framed the partnership as part of a broader strategy to strengthen the club sustainably. “Season evaluations are an important foundation for preparing the next season. A long-term partnership with Extrajoss provides support relevant to the club’s needs, particularly in maintaining performance consistency and strengthening the team’s readiness to compete nationally and internationally,” he said.

Previously, Extrajoss Ultimate launched the country’s first “sober party” series, offering alcohol-free nightlife experiences that blend music, social connection, and mindful living. The events, held across Jakarta and Bogor and featuring popular DJs, tapped into the rising “soft clubbing” trend, appealing to Gen Z audiences seeking energy, fun, and wellness in one package.

With its green coffee-infused formula, Extrajoss Ultimate supports focus and sustained energy, reflecting the brand’s evolution from pure stamina to a lifestyle symbol. “We want to be closer to the younger generation - those full of dreams and passion. To realise those dreams, they need the energy to create good vibes and the focus to live out their dynamic, burnout-free lifestyles,” said Arwin Nugraha Hutasoit, head of marketing at Bintang Toedjoe, Extrajoss’ producer.

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