Ex-OMD head of digital joins Cosmose as MD

Cosmose AI, self-described as "a powerful technology that seamlessly connects +100,000 offline stores with online ads to predict and influence consumers’ choices", has hired Mabel Lu, previously head of digital from OMD China as the managing partner for the APAC region.

The role is newly-created as the company is expanding in Asia, having mainland China, Hong Kong, Taiwan and Japan as its key markets. With full responsibility and development of Cosmose’s APAC business, Lu will play a key role in meeting Cosmose’s regional growth as well as building outstanding reputation in client management and business operations.

With over 14 years of experience in the marketing field in China and Vietnam, Lu’s digital advertising career includes experience in e-commerce, social media, mobile marketing, SEM, programmatic advertising and data management across a wide range of categories, including cooperation with clients like McDonald’s, Coach, Carlsberg, L’Oreal Group, GSK, Wrigley etc.

Miron Mironiuk, CEO and Founder of Cosmose, said “Having Mabel into our business is a great endorsement of our strategy and ambition. She brings with her to Cosmose experience and knowledge coming from 14 years of delivering results to the biggest advertisers in Asia. Combining human intelligence of leading industry experts with our artificial intelligence will result in even better results for our clients.”

On her appointment, Lu commented, “I’m very confident of Cosmose’s OMNIcookie™ technology, which revolutionizes advertising by connecting offline stores with online channels. I’m incredibly motivated to adopt our data and technology to generate value and drive the business growth for brands and our clients in APAC. I am excited to be on board and part of the great team that will take these to the next level.”