Norwalk-based global provider of event management software solutions, etouches, has rebranded as Aventri. According to the release, the name ‘Aventri’ is a result of three ideas such as avenue, events, and entry. The new identity looks to forge a new path by transforming the event experience through products and people, as well as to create a new way to challenge the market.
In addition to the name change, Aventri came up with a new tagline “Connect Better” in a bid to amplify the company's mission and maximise its ROI. Established in 2008, etouches has provided event management and venue sourcing solutions to a broad set of customers worldwide. The rebrand aims to embrace a new era of opportunity, focusing on facilitating personal connections.
The company has now shifted its focus to curate custom solutions for its customers, aid clients to stay ahead and enable connections to drive ROI, in conjunction with the rebrand.
“Our rebranding project was ignited by the desire to take our former name and branding to the next level of our successful growth via a more thorough and strategic understanding of what our brand stands for, our commitment to our customers, and how we can be truly differentiated as a company in a highly fragmented and competitive market,” Chalva Tchkotoua, CMO of Aventri said.
Oni Chukwu (pictured) CEO of Aventri added that Aventri conveys the company's current values, vision and the future direction of the company.
"There isn’t a company in the market today that provides event managers and meeting planners with the most innovative solutions and industry leading event management platform the way we do. With Aventri, event and meeting planners are better able to execute world-class events and shape an attendee’s experience unleashing the power of personal connections through meaningful meetings and events,” he added.
In May last year, private equity firm HGGC acquired etouches, in a bid to expand its business and further invest in Event Management Software (EMS) and venue sourcing market. etouches has offices in the US, UK, Belgium, Australia, Singapore and United Arab Emirates.