European fashion website Spartoo eyes China expansion

Fashion site Spartoo is continuing its international development by launching a Chinese version of its website.

The website mainly offers iconic French fashion brands such as Bensimon, Lacoste, Kickers and Petit Bateau, as well as fast-growing new brands. Now there are more than 700 European and international brands available.

"We offer Chinese consumers a vast choice of products from the best European and international brands. All styles are represented and are available at all prices, with the goal of meeting the expectations of every profile," explained Boris Saragaglia, CEO of Spartoo.

"The Chinese population is mostly young, becoming increasingly connected every day, and open to new modes of consumption. Extending our international coverage to the Chinese territory is one of our current goals."