Estée Lauder and Shushu/Tong reunite to launch gift boxes for Valentine’s Day

Beauty brand Estée Lauder has collaborated with Chinese designer brand Shushu/Tong to unveil limited edition gift boxes ahead of this year’s Valentine’s Day.

In this partnership, different types of gift sets are available including Estée Lauder’s signature skincare, makeup, and fragrance products. Inspired by Shushu/Tong’s Spring 2023 collection, the packaging of the gift boxes incorporates red and pink rose patterns, as well as Shushu/Tong’s iconic bowknot design.

Furthermore, a pop-up installation and physical displays of the products will be available until 14 February at Shushu/Tong’s flagship store in Shanghai JC Plaza, in order to promote the partnership. A giant bowknot installation is also launched in the mall.

MARKETING-INTERACTIVE has reached out to Estée Lauder for additional information.

This is not the first time the two brands partner up to create buzz. Back in July 2021, Estée Lauder partnered with Shushu/Tong to launch a limited-edition beauty gift box to celebrate the Qixi Festival. The collection, namely "Love on the Edge", featured the beauty brand’s signature Double Wear BB cushion, an eyeshadow plate, and lipstick, with Shushu/Tong’s iconic flower pattern on its package. 

Don't miss: Luxury brand Tom Ford reportedly in talks to be acquired by Estée Lauder

Separately, Nike and Tiffany & Co.’s have recently teamed up to launch their co-branded merchandise on 7 March 2023 with the star of the show being the Nike x Tiffany & Co. Air Force 1.

Crafted in premium black suede and featuring a Tiffany Blue swoosh, the shoes mark a continued celebration of the Air Force 1’s 40th anniversary and is the first partnership for the brands.  Alongside the shoes, Tiffany & Co. will be releasing a collection of limited-edition sterling silver products. The co-branded designs include a sterling silver whistle, shoehorn, shoe brush and a dubrae for the Nike x Tiffany & Co. Air Force 1 1837 laces.

Related articles:

Estée Lauder names new regional online director for APAC
Luxury brand Tom Ford reportedly in talks to be acquired by Estée Lauder
SK-II's global senior brand director YoeGin Chang joins Estee Lauder's La Mer as SVP
Estée Lauder HK marks 28th anniversary of Breast Cancer Campaign with new video and initiatives