GroupM's Essence named integrated media agency for Jeep in China

Data and measurement-driven media agency Essence has been named the integrated media agency of record for Jeep in China.

Led from Essence's Shanghai office, the agency will be responsible for brand strategy and media planning and activation for Jeep's line of locally produced vehicles in China. The agency will also be tasked with creative development and production for online and offline campaigns.

Established in 2010, Jeep is a major brand for automobile manufacturing venture between Guangzhou Automobile Group (GAC) and Fiat Chrysler Automobiles (FCA).

"Our team at Essence is truly honoured to partner with GAC FCA in the dynamic automotive industry in China. Jeep delivers value in consumers’ mobile lives with its excellent lineup of world-class, quality vehicles. Similarly, through our agency’s class-leading, unified approach to data and analytics that brings creative and media closer together, we are excited to create valuable advertising for Jeep and its consumers, as well as help accelerate business growth for the brand,” said Benjamin Wei, managing director, China for Essence.

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