Entropia Blanc picks Natasha Aziz to lead integrated brand experiences

Entropia Blanc, an entity of Entropia, has appointed Natasha Aziz (pictured) as head of integrated brand experiences, where she will oversee integrated client delivery covering creative, media, social, UX, CRM and analytics among others across Blanc’s portfolio of brands. In her most recent role, Aziz was head of account management at FCB Malaysia. Previously, she has had stints with OgilvyAction, Jones Knowles Ritchie and Pi global. In these roles she handled clients such as Unilever, Mondelez, Beiersdorf and many others. Neeraj Gulati, partner at Entropia said Aziz has an "excellent track record" in client business understanding and crafting strategic solutions. He added that she will sit at the center of the agency's integrated business solutions forging together Blanc’s expertise in creative, digital, technology and data. “It’s been refreshing to witness how fully integrated an agency can be, not just in terms of skills, structure, workflow, tools and processes but also the spirit and culture that Entropia embodies. I look forward to play a role in future-proofing the complete brand experience for our clients,” Aziz said. Blanc by Entropia was setup in 2017, for market leaders to help them continue leading and expanding their categories, driving new occasions, opening new segments and pushing the category boundaries. Entropia initiated to diversify its offerings in 2017, into three different entities Entropia Blanc, Entropia Noir and Entropia Rouge. These entities was said to be customised to current offerings and manage conflicts. Read also: Entropia Sentient names Alex Timashov data science lead Entropia hires Wai Khuen Yee as ECD Entropia doubles down on IoT offering with Aladdin Entropia CBR bolsters leadership team with 2 new hires Entropia reorganises agency offerings around the 4Cs