National Council of Social Service picks new digital marketing agency

The National Council of Social Service (NCSS) has appointed Goodstuph Singapore as its digital marketing agency to spearhead its comprehensive social media and digital engagement efforts.

As the appointed agency, Goodstuph will collaborate closely with NCSS’s brand communications team to elevate the organisation’s digital presence, optimise audience engagement, and deliver measurable outcomes aligned with NCSS’s strategic objectives.

Goodstuph’s scope of work covers the development and implementation of an always-on social media strategy centred around key content themes such as thought leadership, capacity building for social service agencies, and community mobilisation through philanthropy and volunteerism.

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In addition, the agency will manage NCSS’s owned social platforms including Facebook, LinkedIn, Instagram, and others for NCSS and its associated brands Social Service Institute, Community Chest, and Social Service Tribe with timely and relevant content creation across formats such as static posts, GIFs, carousels, reels, and event coverage.

The appointment also includes quarterly development of digital marketing materials tailored for multi-channel use, coordination of paid media campaigns with a dedicated media agency, and robust social media community and crisis management guided by updated Standard Operating Procedures.

Moreover, Goodstuph will provide ongoing monthly performance reports as well as bi-annual summary reports to NCSS senior management, with insights and optimisation recommendations to refine social media best practices.

The contract will run until 31 March 2026. 

NCSS has been reviewing its agency roster recently, having appointed independent creative agency Ink and Pixel as its creative agency in July this year.

The contract runs for one year, with an option to extend for another year.

Under the appointment, Ink and Pixel will support NCSS across a wide range of creative services, including graphic design, copywriting, photography, and social media assets for both print and digital channels.

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