Oversized tin roams the streets in Garrett Popcorn SG’s National Day activation

In celebration of Singapore’s 60th birthday, Garrett Popcorn has unveiled a special oversized commemorative tin that’s making its way through the city as a roving tribute to the Lion City. The limited-edition design showcases some of Singapore’s most iconic landmarks from heritage shophouses and the striking Marina Bay skyline to the beloved Merlion, all brought to life through vibrant, detailed illustrations.

Adding a playful touch, Garrett’s signature characters, Crispy and Cheesy, are featured alongside these landmarks, creating a delightful blend of local culture and brand personality.

When MARKETING-INTERACTIVE reached out, the agency behind the activation, PROTOCOL, said it was only fitting to create a larger-than-life version of the limited-edition tin as the popcorn brand has "always been known for celebrating life's big moments with tins in all shapes and sizes to match the scale of the occassion." 

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As part of the SG60 activation, Garrett team members will be out and about handing out 60 bags of Garrett Popcorn to lucky passersby at surprise locations around the city and heartlands. This interactive element aims to spread joy and foster a sense of community celebration during this landmark year.

The oversized commemorative tin will tour various spots across Singapore before settling into its final home in Tampines, where it will remain on display for the rest of the month. 

According to the agency, the activation allowed Garrett Popcorn to get closer to its fans and that it was the "perfect opportunity to connect face-to-face." 

“Garrett Popcorn has been part of Singapore’s vibrant food scene for close to 15 years. This activation was our way of popping up with a little joy for the nation’s big day and celebrating it with fellow Singaporeans,” added Natalie Joseph, associate account director at PROTOCOL.

In addition to the roving tin, the limited-edition commemorative tin will be available for purchase at all Garrett Popcorn shops islandwide, while stocks last. Moreover, fans of the popcorn brand can look forward to more activities and special recipes as it gears up for its 15th anniversary celebration later in the year. 

Interestingly, this SG60 saw fewer brands taking to the streets, with many opting instead for collaborations, merchandise drops, and music videos. Garrett Popcorn stands out as one of the few to engage directly with consumers through physical activations.

Another notable example is UOB, which marked Singapore’s 60th with a striking marketing spectacle, transforming UOB Plaza 1 into the world’s tallest, brightest, and longest projection mapping canvas. The 280m tower showcased a record-breaking series of projections celebrating both UOB’s legacy and Singapore’s growth story.

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