Dyson concludes media pitch for Hong Kong

Dyson has handed its media and buying remit for Hong Kong to Publicis Media, following a competitive pitch in March.

Publicis Media will take charge of Dyson’s media buying and planning business for Hong Kong. The appointment will last for more than a year.

The agency was chosen due to its extensive experience to work with global clients, its in-depth knowledge for Hong Kong, and its competitive edge in data and technology. It is understood that its incumbent IPG mediabrands took part in the pitch.

Previously, Dyson also handed its media remit for China to Publicis Media China last year, ending their 11-year partnership with Group M. It was understood that GroupM and IPG mediabrands took part in the pitch for China. 

Most recently, Dyson unveiled a limited-time "Supersonic r" flash pop-up store at Harbour City, Tsim Sha Tsui from 25 to 27 April 2025. During this period, visitors could try out the brand's latest product Supersonic r hair dryer, which is lightweight and powerful with upgraded styling power.

Apart from the pop-up store, the brand also launched spring and summer exquisite styling workshop, where professional hair stylist Wil Tam demonstrated popular spring and summer hairstyles and daily hair care techniques for men and women.

On the agency front, Publicis has recorded a net revenue of +9.4% for Q1 2025, including organic growth of +4.9%, according to Arthur Sadoun, chairman and CEO of Publicis Groupe.

"We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise. This performance, placing us at the top of the rankings, once again, will allow us to offset the potential effects of the deteriorating macroeconomic context. It makes us extremely confident in delivering our 4-5% organic growth guidance for the year, translating to 6-7% at constant currency, including acquisitions."

"The first months of 2025 were also busy in terms of M&A. We have invested half a billion euros in data, creators, and digital media, reinforcing our position as a category of one to deliver innovation and differentiation for our clients, and opening new addressable markets for us," he added.

"Looking ahead, we have never been in a stronger position to help our clients, in the good times, and even more importantly, in the challenging ones. Thanks to the best identity graph in the industry, they can accelerate their growth by building direct relationships with their customers and their prospects. With our unique connected media ecosystem, they can optimise their investments and link them to business outcomes. Our production backbone enables them to minimise waste, and maximise creative asset reuse. And with our 25,000 engineers, they can future-proof their business in the age of AI," he added.

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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