Had a wild weekend?
Well, next time you are at a bar drinking yourself silly, this ad campaign created by Ogilvy & Mather for a bar chain in Japan will help you stay under control.
In an impromptu OOH campaign, a bar chain in Japan Yaocho used people who passed out drinking in a bid to encourage responsible drinking.
These folks lying unconscious on the ground were framed within a square of white tape with the hashtag #NOMISUGI (too drunk) by their side, and onlookers were urged to Instagram the photos.
The campaign sure got the message circulating. In just 3 days, the campaign received over 133,900 hits on YouTube alone.
Check it out: