Gen Z perspectives: Mediacorp files police report, Apple's Jane Goodall collab & Deepavali 2025

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week: Mediacorp filed a police report over a CNA Facebook comment, Apple launched a Jane Goodall-narrated global Mac campaign, and we highlighted our top Deepavali marketing moments.

Step away from the murukku, it’s time to dig in.

Don't miss: Gen Z perspectives: lululemon strikes back, Microsoft's nostalgic Croc & MEA ID

1. Mediacorp lodges police report after CNA Facebook comment sparks controversy

Mediacorp has filed a police report following a controversial Facebook comment posted from CNA’s official account. In conversation with MARKETING-INTERACTIVE, Mediacorp said it "made a police report to help verify the screenshot’s authenticity and origin."

The comment was made in response to a November 2015 post by home affairs minister K. Shanmugam discussing the late Lee Kuan Yew’s legacy and Singapore’s future.

Read more here. 

2. Apple’s final collab with Jane Goodall celebrates creativity’s first spark

Apple has unveiled its new global brand platform for Mac, “Great ideas start on Mac”, a tribute to creativity, possibility, and the first spark of inspiration.

The campaign was developed by TBWA\Media Arts Lab and directed by Academy Award–nominee Mike Mills. It marks the late Jane Goodall’s final collaboration with the brand, with the conservationist and author lending her voice to the film’s narration. Opening with the blink of a cursor against a white screen, the film captures how the Mac has become the starting point for countless world-changing ideas.

Read more here. 

3. 11 Deepavali campaigns that lit up our feeds this 2025

Deepavali, the Festival of Lights, is a time when homes glow with warmth, laughter, and the unmistakable scent of festive treats. Beyond symbolising the triumph of light over darkness, it’s a season that celebrates togetherness, where families reconnect, communities come alive, and joy takes centre stage.

Every year, brands join in the celebration with campaigns that capture this spirit in different ways. Some heartfelt, some humorous, and all deeply rooted in Malaysia’s vibrant, multicultural spirit. Whether through tear-jerking storytelling or clever cultural twists, these films light up screens as much as homes.

Read more here. 

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