Dough Bros nabs Branding Records’ Marcus Wong as creative director

Pizza and doughnut brand Dough Bros has onboarded Hong Kong-based creative agency Branding Records’ creative director Marcus Wong (pictured) as creative director. 

Effective immediately as of mid-2025, Wong will report to Dough Bros CEO Matthew Lamming and CMO Ed Rolston, both of whom are founders of the brand. This newly created role shows the brand's commitment to building strong creative leadership as it continues to grow and expand, Wong told MARKETING-INTERACTIVE.

“This direct connection means our creative vision is tightly aligned with the company’s leadership and growth plans, making sure every idea supports Dough Bros’ bigger goals,” he added. 

In his new role, Wong aims to elevate Dough Bros' creative identity and storytelling at every touchpoint for the Hong Kong-based brand, which also has stores in Thailand. His responsibilities encompass creative strategy, brand campaigns, product packaging, and digital content, with a focus on collaborating closely with marketing and operations to ensure a seamless brand experience. “I’m here to craft bold, authentic narratives that connect with our audience and make Dough Bros stand out,” Wong said.

“We’re also gearing up to launch lots of exciting new menu innovations, and I’m really excited to bring those to life creatively,” he added. 

Wong emphasised the importance of maintaining a strong creative vibe for the brand while ensuring the quality of its doughnuts. The focus is on keeping the brand fresh and fabulous, regardless of the city.

While Dough Bros strives to keep operations as in-house as possible to maintain agility and authenticity in its brand voice, Wong said the brand collaborates with a few trusted agencies for specialised expertise, considering them creative partners who provide support when an extra spark is needed.

Prior to joining Dough Bros, Wong served as creative director at Branding Records. Overseeing the Hong Kong and mainland markets, he was responsible for leading the agency's global creative department and elevating it to the next level. As a seasoned professional with a diverse skill set that includes strategy, marketing, writing, art direction, and entrepreneurship, Wong has worked with clients across various industries, including arts, culture, publishing, finance, technology, and FMCG.

“We’re committed to innovation and constantly making Dough Bros as great as possible. We’re super excited to have Wong join the team. We can’t wait to show everyone what we have planned! Watch this space!” Rolston said.

"Being a creative director is about cutting through the noise with clarity and authenticity. At Dough Bros, I want to turn every interaction into an experience that excites and connects with our community. Creativity isn’t just about ideas - it’s about bringing them to life in ways that truly move people. We’re always pushing to make things better every day, and that drive keeps our brand fresh and exciting, Wong said.

In its latest creative initiatives, Dough Bros has been celebrating local flavours of Hong Kong nostalgia with a unique twist, featured in its signature sourdough pizza and filled doughnuts. The collection is called “Dough Bros cha chaan teng” (到寶冰室) and features products including the luncheon meat Hawaiian, luncheon meat Carbonara, and Hong Kong-style milk tea, created in collaboration with beverage company Lipton.

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