Domino's Pizza wants Malaysians to declare their love on billboards this V-Day

The act of gifting roses, chocolates, and jewellery on Valentine's Day might have become passé, well at least for Domino's Pizza Malaysia. The pizza chain is switching things up this Valentine's Day by urging consumers to declare their love and affections via a billboard.

Beginning 11 February, consumers can send their messages of love to, which will later be displayed on The Cube @ Bukit Bintang from 14 to 15 February between 4 pm to 9 pm. "Because nothing says 'I love you' to your loved ones better than a giant billboard can!" it said in a Facebook post. A+M has reached out to Domino's for comment.

Located outside Lot 10 Shopping Centre, the giant cube is owned by YTL Info Screen, YTL's out-of-home division formed in 2002. Some of the clients it worked with previously include BlackBerry, Malaysia Airlines, Shell, Honda, Nokia, and Citibank. It also has digital screens at Bintang Walk, YTL Hotels, the Sephora Walkway at Starhill Gallery, as well as digital screens on KLIA Ekspres and KLIA Transit.

Besides Domino's, Volkswagen Malaysia also aims to delight its consumers this Valentine's Day via a social media campaign “Score a Fling”. Inspired by the dating app Tinder, the campaign comes in the form of an additional feature to its website where consumers can view a range of its cars and decide if they want to “match” with the car.

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