Isobar has promoted Tim Doherty to chief creative officer China.
He takes over the role from Peter Shen, who will depart the agency in May after 10 years to pursue his own personal endeavours.
Currently creative partner of Isobar China, Doherty will continue to be based in Shanghai and will report to Jane Lin-Baden, CEO of Isobar China Group.
He will take up the role with immediate effect.
In addition to driving the creative vision and offering for clients across China, he will also represent Isobar globally within the Dentsu Creative Galaxy, a senior creative committee designed to foster greater collaboration, created by Dentsu, the holding company of Isobar’s parent entity Aegis.
Jean Lin, Global CEO Isobar, said China is a key market for the global network and with brands continuing to expand both into and out of China, there’s no doubt that we will see more China led creative work on the global stage in the future.
"Tim has been a well respected creative lead in the Isobar network since he joined the agency in the summer of 2008. We believe in fostering creative talent at Isobar and are thrilled to promote him to this integral role.”
Doherty added that it was a great honour to lead the Isobar China creative team.
"Honestly, I feel triply lucky. First of all, interactive or digital creative is the future. So to work in this field at all is a great privilege. Secondly, I get to lead the kick-ass creative team at Isobar – which is such a world-class, fast-growing company, full of the kindest, smartest people around. And then, thirdly, I get to do all this in the dynamic and exciting market that is China. I mean, it doesn't get any better than this."