MARKies 2024 Australia
Disney unveils pop up at Pavilion KL as part of a holiday campaign

Disney unveils pop up at Pavilion KL as part of a holiday campaign

share on, The Walt Disney Company Southeast Asia’s flagship eCommerce destination, is curating a special pop-up at Pavilion Kuala Lumpur for the first time as part of the Season of Wonder campaign. Besides a showcase of Disney collectibles and merchandise, 12 limited-edition Doll designs such as Jasmine, Snow White, Tiana and more will be featured.

The Disney100 Express, a life-size train installation, featuring Disney, Pixar, Marvel and Star Wars films and animations will be made available for shoppers to hop on. They can travel through the ages in each carriage – from Mickey Mouse’s first appearance in Steamboat Willie released in 1928, to Snow White and the Seven Dwarfs, Disney’s first feature-length animated film, for example. The Season of Wonder runs until 26 December.

At the same time, Chanel No.5's holiday campaign features an installation with interactive elements for shoppers to enjoy at Pavilion Kuala Lumpur's main entrance. Santa Claus will also be dropping in for children to share their wishes.

Several new brands have also opened at the mall, including HWC Coffee and Kenangan Coffee, as well as the revamped Sacoor Brothers store. A+M has reached out to Pavilion Kuala Lumpur for additional information.

On a leadership front, The Walt Disney Company reappointed Robert Iger as CEO, effective immediately, for two years replacing Bob Chapek who took over the reins in 2020. Iger is tasked by the board to set the strategic direction for renewed growth and to work closely with the board in developing a successor to lead the company at the completion of his term.

Previously, Iger was CEO from 2005 to 2020 and according to the company, expanded on Disney’s legacy of storytelling with the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox. He was also responsible for increasing the company’s market capitalisation fivefold during his time as CEO.

Related articles: 

Brands reappoint CEOs all the time, so why is Bob Iger's return to Disney such big news?
Disney and Avatar launch 'Keep our oceans amazing' in line with film launch
Disney acquires Genting's incomplete ship as part of latest expansion
Disney next to plan job cuts and hiring freeze
Disney partners 6 Indonesian brands to give fresh take on Disney Princesses

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window